The Glasses Prescription Rule: A Bottleneck for Busy Professionals

What’s the Problem?

Buying glasses should be simple: you upload your prescription, pay, and wait for your new frames.

But for many, the process stalls when they discover their prescription has expired, even if their vision hasn’t changed.

Most states require updated prescriptions every one to two years, creating a bottleneck that frustrates customers who don’t have the time or feel the need for a new eye exam. For companies, this regulatory hurdle can delay revenue and risk losing customers altogether.

Why Does This Matter?

This inefficiency affects both sides: consumers are left with delays and added costs, while retailers lose potential sales.

In a world where convenience drives decision-making, forcing consumers into time-consuming steps for what feels like an unnecessary exam is a serious pain point. It’s a small inefficiency with big ripple effects—especially for busy professionals, like myself, who don’t have the luxury of extra time to navigate this process.

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